Title: Usability and User-Experience (UXX) Methodologies for Digital Publishing
Date: 4:40 ~ 6:40 pm, June 5th, 2019
Location: Room 403, Li Wen Zheng Library North, Jiu Long Hu Campus
Introduction: Do we “adapt” to our users’ preexisting needs and behaviors when we design products, or do we “create” new needs and behaviors through the experiences designed into our products? If you’re a designer and are adapting to user’s needs, then there are plenty of usability research methods you can use, but if you’re trying to construct new users through User Experiences (the way, for example, the iPod is supposed to have created a whole new class of users), then there are few research tools available. This presentation describes a high-level theoretical framework for thinking about what it means to “construct” new users and then provides examples of a few research methods which have been used to help brand managers and product design teams create new needs and behaviors through the experiences designed into their products.
Dr. Howard
Professor, Clemson University, U.S.A.
Graduate Program Director, Master of Arts in Professional Communication Program (Clemson University, 2011-2015)
Series Editor, ATTW Series in Technical and Professional Communication (Taylor & Francis/Routledge, 2016-present)
Dr. Howard is the author of Design to Thrive: Creating Online Communities and Social Networks That Last; A Rhetoric of Electronic Communities, co-author of Visual Communication: A Writer’s Guide, co-editor of Electronic Networks: Crossing Boundaries and Creating Communities, and has articles in journals including Technical Communication, Technical Communication Quarterly, and Computers and Composition.
Honors and Awards
Ken Rainey Award for Excellence in Research, Society for Technical Communication, May 2017.
Life-Time Achievement Award for Research, User-Experience Professionals Association, June 2016.
J. R. Gould Award for Excellence in Teaching Technical Communication, Society for Technical Communication, May 2011.
International Online Competition Best of Show Award (for supervising and directing the MAPC: Master of Arts in Professional Communication Recruiting CDROM), Society for Technical Communication, 2004.
Distinguished SIG Service Award, Usability and User-Experience SIG of the Society for Technical Communication, 2001
